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AI - 4 min read

A Ripcordian with Attitude: Standing Up for the Asian-American Community

Lisa Astor

Ripcord Communications Team

Published 19 May 2021

As we kick off Asian American and Pacific Islander (AAPI) Heritage Month this May, we wanted to bring everyone’s attention to the remarkable efforts of one of our colleagues who is supporting the local Asian-American community during an unprecedented time of violence and vitriol. As we reflect on the meaning and value of AAPI month, I spoke with John Le, Director of Global Strategic Sales here at Ripcord, about his work with a group called Asians with Attitudes (AWA) and how they are fighting to make the Bay area safe for the Asian-American community.

We’ve all seen the heartbreaking images on TV of the hate and violence being perpetrated against Asian-American citizens across the United States and particularly here in the Bay area. What inspired you to get so actively involved in the anti-hate movement?
As Asian American myself, I couldn’t believe what I was seeing happen in my own backyard, to people I knew. Thankfully, my own family has been lucky but parents, aunts, uncles of several of my friends have not been. It’s unreal to see people within my own personal circle affected by such hatred and violence when simply going to the grocery store or walking down the street just because they are of Asian descent. These criminals – these cowards – are attacking our most vulnerable citizens because they know the elderly can’t fight back. I felt called to help and protect my community.

Tell us about Asians with Attitude – the values it represents and how they are helping in the Bay area.
Asians with Attitudes was created by a group of young people who were fed up watching our community suffer. Enough was enough. We largely patrol in Asian-American communities and neighborhoods to ward off would-be criminals. We also offer to walk people to their cars, carry their groceries or keep an eye on their businesses. We also offer them pepper spray and teach them ways to avoid attacks in case something happens when we aren’t around. Anything we can do to help. Honestly, our presence alone is often enough to keep these criminals away. When they realize we’re here and there are strong people protecting the community, they back off real fast.

How has the work been received by the Asian-American community?
At first, there was some confusion. There can be a language barrier as we don’t all speak the many languages spoken by AAPI people. But overtime, and through the help of translators, the elderly and shop owners started to understand who we were and why we were here. They welcome us, know our names and look forward to when we are there. It helps them feel safe – and at the end of the day, that has always been the primary goal.

Ripcordians love to support good causes and especially each other! How can we help support this movement?
Right now, we are working to transition to a 501(c)(3) non-profit. We are trying to expand and grow our efforts by planning rallies with speakers and influencers and develop other educational activities, particularly for the youth across the greater Bay area community, in addition to growing our membership and presence regionally and hopefully nationally. For anyone that is interested in learning more or to help support our mission, you can check out our GoFundMe.

Photo credit: Dennis Yu